Writing Services

What I can do for you:


Business Writing

Case studies

Case studies are powerful marketing tools as they provide real-world testimonials from ‘average’ consumers of your product or services. Allow your customers, whether individuals in the general public or other companies who use your product, to get a taste of fame as they tell others how your ideas helped them solve a problem, address a need or achieve a more efficient workflow.

More than five years of experience within the newspaper industry at the Rowlett Lakeshore Times and elsewhere writing personal profiles and similar stories honed my ability to create 250+ case studies. Case studies such as some of the stories found in this 2013 Biennial Report engage your audience at an emotional level to drive action. From initial interview through completed story, your existing customers will feel like stars while new contacts move to be next on your client list.

White papers

Generally used to ease communications between businesses, white papers can exist in print or video format to provide more in-depth information about what it is you do or make and why this is important to the recipient’s welfare. White papers are particularly valuable for Business-to-Business (B2B) uses because they provide purchasers with the detailed information they need to make an informed choice about what you’re offering and how it will fulfill their needs. White papers can also be used at organizational levels to outline or detail specific policy points. This ultimately results in happier, better informed internal and external customers.

As an entrepreneur and within the corporate / business realm including my experience at the Coastal Bend Business Innovation Center, my 100+ white papers have often made the difference in landing the deal. Whether working with governmental entities, other businesses, or working with start-ups, a concise white paper that clearly outlines the business, product, or service ensures potential clients / partners have a means of examining details at their leisure, leading to more effective collaborations based on solid foundations.

Let’s talk about your business

It has been my pleasure to work with Wendy Strain on several grant applications over the past several years while serving as Director of the Coastal Bend Business Innovation Center (a small business incubator that is part of the College of Business at Texas A&M University in Corpus Christi, Texas). Wendy is very professional and a pleasure to work with in spite of the pressure of demanding deadlines and volumes of text and support documents. With her assistance and leadership, we were able to submit a thorough application to the Economic Development Administration for a second “University Center” grant for our Innovation Center on time and in a very readable and organized format. This was a regional competition and we were awarded over $500,000 over five years as a result of our collaboration with Wendy.

We worked with Wendy on several other submissions for the University and always found her dedicated to completing a quality product within the allowed timeframe.  It is a pleasure to recommend Wendy to you. 

~Bill Cone, Director of the Coastal Bend Business Innovation Center

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Web content creation

Website content

In today’s climate, an effective website is all important as a primary contact point between your company and your clients. Ensure the important decision-makers can find you and gain easy access to the information they need to prove you are the right choice to meet their current needs.

My work on websites has included both content and design since 2000 through sites such as the Rowlett Lakeshore Times, Reflections Journal, Research, Commercialization and Outreach department, and Lone Star UAS Center of Excellence and Innovation. Whether you need to create original content, revise existing pages for better SEO optimization, or develop landing pages and opt-in sales funnels, it’s important to fully assess your needs.

Blogs

Blogs can be more effective than Super Bowl ads in connecting and building relationships with your ideal customers, though they do require more than 30 seconds. With regular, compelling, and actionable content, your potential clients will have a reason to return to your site again and again, increasing the likelihood of converting them to paying customers. My blogging experience started in the early days of blogging with the Rowlett Lakeshore Times and The Mesquite News. With approximately 3000 ghostwritten articles on a wide variety of topics, just tell me what type of steady daily, weekly, or monthly content you wish to keep your site fresh.

Social Media Strategy

Micro-blogging in the form of social media posts can also be a challenge for company owners already struggling to keep up with daily demands, yet staying in touch with clients is essential and many companies and individuals now prefer these means of communicating. Relieve your workload by developing a targeted strategy and approach to keep your social sites updated. Starting with the Coastal Bend Business Innovation Center, I’ve contributed to social media campaigns for several companies including Reflections Journal and the Texas A&M University-Corpus Christi Research, Commercialization and Outreach department. I can assist in designing and maintaining social media campaigns across Facebook, Google+, LinkedIn, Twitter, and Pinterest.

Confused about which Web Services you need?


Additional Services

Grant Writing

When you have a great idea that needs funding, finding and applying for grants can be a daunting proposition. Grant writing services help you identify appropriate granting agencies for new funding opportunities and, once found, help you craft a highly competitive application. Because the price of grant writing can be high, I am currently in the process of developing on online course to help small business owners and entrepreneurs learn to find and write their own grants.

I’m interested in the online grant writing class for small businesses





Experience within the grant development office of a mid-level university enabled me to contribute to raising more than $37.5 million in funded projects while honing my project management skills. I’ve also had the opportunity to work on grants with the National Science Foundation (NSF), National Endowment of the Humanities (NEH), NASA, National Institutes of Health (NIH), Department of Transportation (DOT), and private funders.

Ghostwriting

One of the most effective ways of establishing yourself as an expert in your field is to author a book. While you’re busy being the expert, a ghostwriter polishes your notes and ideas, blends them with interviews and research, and creates something you can call your own. With three academic texts, five memoir / self-help volumes, and more than 20 fiction titles ghostwritten, I’ll be happy to talk with you about your idea and provide you some guidance. If we aren’t a fit, I’ll help you find someone more in line with your needs.

Presentations

With more than 5 years experience in giving presentations for the Climate Reality Project, Texas A&M University-Corpus Christi’s Research, Commercialization and Outreach department, and as a professor of English at Texas A&M University-Corpus Christi, I am available to speak on environmental sustainability, the writing profession in general, and on grant writing, professional writing, blogging or article writing specifically. No travel fees required if scheduled within the Greater Memphis, TN / Northwestern Mississippi area.

Not sure what you need? Let’s talk

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